Usain Bolt has renewed his contract with long-term sponsor Puma until the end of 2013.
The company said that whilst the specific terms of the contract are undisclosed, the figure is “by far the largest ever given to a track and field athlete”.
Until the end of 2013, Puma will continue to be the official supplier of performance, training and lifestyle apparel and footwear for Bolt. Bolt will play a pivotal role in Puma’s global marketing campaigns and serve as the central figure in the sportlifestyle company’s London 2012 Olympic programme, expected to be launched early in 2011.
Puma and Bolt will also continue to collaborate on the development of product lines, building on the 2010 “Bolt Collection” launch.
“Usain Bolt has been a revelation for track & field athletics,” said Jochen Zeitz, chairman and CEO of PUMA AG. “He’s shined a global spotlight on the sport; his winning personality and phenomenal physical prowess are a unique combination. The way he both engages his fans and is energized by them has helped his popularity escalate to extraordinary levels over the past two years.”
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