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By GlobalDataGerman sportswear giant Puma AG has come up with a weird and wacky way to promote its new range of soccer boots ahead of this summer's World Cup - by placing them in bamboo and glass display cases in sushi restaurants. The company will place its new Shudoh soccer boots in 15 sushi bars around the world - including Hong Kong, London, Madrid and New York - and will have its name on dinner mates, sake glasses, soy-sauce bowls and chopstick holders.
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData