Haddad Brands digitalises the colour approval process

Children’s wear manufacturer Haddad Brands is digitalising its colour approval process with the aim of reducing approval time and the possibility of errors.

The company, which counts brands such as Nike, Brand Jordan, Converse, Hurley and Levi’s among its customers, has taken on Discover e-Solutions’ (DeSL) Digital Color Approval software. Not only does this help eliminate the need to send physical lab dips/strike-offs, but it ultimately ensures colour consistency across the entire supply chain and sales channels.

The technology creates a more accurate approach to managing colour, while reducing the time and capital spent. Not only does this platform support digital colour specification, communication, and the approval process, it includes importing digital colour standards and the digitisation of current physical colour standards.

Haddad will have a single source of colour information available throughout the entire company that will be accessible in real-time globally by all authorised colour users.

“Haddad has now stepped into digital transformation by the virtualisation of once physical assets required in order to make decisions with product selection and sampling,” the company says. “Decision making is now based on scientific data, reducing approval time and the possibility of errors.”