Swiss speciality textile effects company HeiQ and functional sportswear firm Odlo have joined forces to launch a triple-action sustainable odour control technology for apparel.
HeiQ Pure SPQR is derived from renewable and recycled sources, and delivers a triple-action for an odour control efficiency. It contains only one-tenth of silver-ion content as compared to general silver-based odour control treatments, and is able to effectively impair the metabolism of bacteria – the process that turns odourless sweat into body odour.
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This is possible due to a second action – bio-based amino sugar polymer anchors silver-ions to amplify their performance and durability. Additionally, at a microscopic level, the amino sugar polymer creates a durable barrier film around the fibre, preventing odour compounds from sticking on the textile. Thus garments can be washed easily at low temperature, which extends the usable life of the garment and is more sustainable.
“Effect by Odlo set the standard for performance wear with effective odour control,” says Knut Are Høgberg, CEO of Odlo. “Great but not yet perfect means that we never stop refining the solution for our consumers. For the past three years, HeiQ and Odlo spent thousands of hours in the laboratory and in the field to develop HeiQ Pure SPQR, which is the latest breakthrough in the HeiQ Fresh Tech product family.”
Carlo Centonze, co-founder and CEO of HeiQ, adds: “We have tested odour control treatments from multiple suppliers. The result from the Odlo-HeiQ co-innovation is by far better than anything else we find in the market today. Once again with Odlo we are one step ahead of our competitors in providing a better and more sustainable odor control solution.”
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By GlobalData
