Swiss speciality textile effects company HeiQ has collaborated with DuPont Consumer Solutions to roll out an eco-friendly water repellent product for treating leather.
HeiQ revealed consumer research that shows 49% of consumers believe it is important their water-repellent product is PFC-free. The firm responded with the eco-dry line of PFC-free products.
The collaboration with DuPont sees it expand on this product line with the first product being a PFC-free water-repellent finish for leather called HeiQ DuPont ECO-LED. Wolverine World Wide Leathers, Inc. will be the first supplier to offer treated leather to their major brand partners.
“We see many apparel items using PFC-free products. Consumers are now looking for this technology in other water-repellent finishes for leather. Combining our high-performance pig nubuck with HeiQ DuPont ECO-LED for leather gives us an avenue to meet consumer demands,” said Suzanne Johnson, VP sales and marketing at Wolverine. “We are eager to offer an eco-friendly water repellency on our leathers to our brand partners.”
Colin Lantz, VP North American Brandforce at HeiQ, adds: “This innovative non-PFC water repellent treatment achieves the industry-leading water repellency performance that Wolverine is known for with HeiQ’s hallmark environmentally sustainable formulation.”