The acquisition will combine Hi-Tech’s manufacturing and logistics expertise with Unmade’s technologies to create a market-leading solution for brands and retailers looking for a better approach to customisation.

Unmade’s team will also have access to Hi-Tech Apparel’s significant resources, expertise and customer base.

Unmade’s technology enables brands to turn designs into manufacturing-ready data, lowering minimum order quantities, reducing waste, and boosting manufacturers’ responsiveness.

The deal between Unmade and Hi-Tech apparel creates an opportunity to build a digital-first, globally distributed manufacturing model to meet customer demand and builds on two years of partnership between Unmade and Hi-Tech during which it has successfully delivered custom apparel to teams all the way from amateur clubs to professional athletes and everything in between.

Hi-Tech Apparel CEO Wason Vitanakorn said: “Unmade perfectly aligns with Hi-Tech Apparel’s mission to build the digital infrastructure needed to achieve manufacturing distribution across multiple geographies in a demand-driven industry. We have worked closely with the hugely talented Unmade team for a number of years and believe in their ability to build on what is already industry-leading software to give our customers the responsiveness they demand.”

In 2018 London-based fashion software company Unmade raised £4.75m ($5.96m) in new funding to drive its global expansion and scale its customisable clothing platform.

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