Sri Lankan apparel manufacturing giant Hirdaramani Group has become the latest company to join the Ellen MacArthur Foundation’s Make Fashion Circular initiative.

Originally launched as the Circular Fibres Initiative at the Copenhagen Fashion Summit in 2017, the initiative entered its second phase –Make Fashion Circular – one year later, at the 2018 Summit. Burberry, H&M, Nike, Stella McCartney, and Gap Inc were named as the core partners of the programme, which aims to develop solutions to some of the biggest issues faced by the fashion industry.

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Hirdaramani Group is one of the largest manufacturers of jeans globally, and has already committed to the development of clothes that are designed to last longer and release no toxic substances or pollutants during production or use.

The company offers end-to-end supply chain solutions including design, fabric sourcing, washing, embroidery/bonding and printing, and has 20 apparel manufacturing facilities in Sri Lanka, 11 in Bangladesh, five in Vietnam, two in Ethiopia, and a capacity of almost 17m pieces per month.

“Circularity is one of our key sustainable initiatives and we are delighted to be joining Ellen MacArthur Foundation as a participant of the Make Fashion Circular initiative. We are extremely confident that through this collaboration, we will be able to develop further solutions to reduce waste and pollution throughout our operations and within the total fashion industry,” says Hirdaramani Group director Nikhil Hirdaramani.

The group is the first Sri Lankan manufacturer to join the initiative, and has already pledged to reduce the use of water, energy, and chemicals in its manufacturing process through product re-design, technology, and innovation.

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