Swedish fashion retailer H&M has hosted an event to explore ways the fashion industry can become more transparent.
The Transparency Hack, hosted in Los Angeles, was attended by representatives from a number of companies including Patagonia, Nike Inc, The Sustainable Apparel Coalition, IBM and Microsoft, among others.
It addressed topics including how the industry could set a standard and develop clear labels within the industry for consumers to evaluate and compare garments on the market; how to use data embedded in a product through a digital label with the use of blockchain and RFID; and how to help customers understand the complexity in all steps of product manufacturing as well as educating them in how they can reduce environmental impact through product care.
It also featured students from Yale University and USC who presented how technology can enable transparency — visions that were met with solutions on how to make them a reality.
In a press release detailing the event, H&M said transparency is “a key catalyst toward a sustainable fashion industry”.
“All findings from the day will be open-sourced and shared in a transparent manner for the whole fashion industry so we collectively can continue building on all ideas, solutions and actions.
“With transparent information on how, where and by whom a product was made, customers are empowered to make informed decisions, ensuring that everything they buy is designed, manufactured and handled with responsibility for the people and the environment. The more informed customers become, the more pressure they are able to put on companies to act sustainably. H&M group is fully committed to doing our part.”