Swedish apparel giant Hennes & Mauritz (H&M) has launched a new “transparency layer” both in-store and online that will see it list details such as production country, supplier and factory names and addresses for each of its garments.
The retailer, which claimed to be the first global fashion retailer to publish its supplier list online back in 2013, says it is now taking its efforts a step further by launching product transparency for all garments on hm.com.
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For each of its garments, H&M now shares details such as production country, supplier names, factory names and addresses as well as the number of workers in the factories. In addition, customers can find out more about the materials used to make a specific garment.
Shoppers can also access this information when shopping in physical stores by using the H&M app to scan the price tag on a product to see its details.
By sharing extended details on where its garments are made, H&M says it is making it easier for customers to make more informed choices when shopping.
“We are so proud to be the first global fashion retailer of our size and scale to launch this level of product transparency. We want to show the world that this is possible. By being open and transparent about where our products are made we hope to set the bar for our industry and encourage customers to make more sustainable choices. With transparency comes responsibility, making transparency such an important factor to help create a more sustainable fashion industry”, says Isak Roth, head of sustainability at H&M.
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By GlobalDataThe transparency layer is available in H&M’s 47 online markets starting today (23 April) and also covers the majority of H&M’s home interior products.
