Swedish fashion retailer Hennes & Mauritz (H&M) has introduced new sustainable materials including recycled cashmere and velvet into the first autumn/winter collection from its eco-friendly Conscious Exclusive line.
Due to launch online later this month, the H&M Conscious Exclusive F/W features women’s clothing, lingerie, shoes and accessories including a sequin floral jacket made from recycled PET bottles, a dress made from 100% organic silk, and black sock booties made from recycled polyester.
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The line also sees the debut of recycled cashmere, and velvet made from recycled polyester.
“There is a wonderful range of sustainable fabrics in this collection, like recycled cashmere, the new velvet made from recycled polyester, as well as the use of leftover Econyl from the H&M Conscious Exclusive S/S 2018 collection,” says Cecilia Brännsten, environmental sustainability manager at H&M group. “The quality and textures not only complement the designs but highlight the fabric innovation that H&M is closely involved with. The velvet, for instance, has taken years to develop to create a high enough quality that we were happy with.”
