Hologenix introduces pure white Celliant

Materials science innovation leader Hologenix has found a way to embed its flagship product Celliant into fibres in a move that allows them to be pure white.

This expands the potential applications of Celliant to baby clothes, athletic uniforms and jerseys, bedsheets and towels, and medical scrubs. Making pure white possible also makes delicate pastel fabrics possible, or any colour.

Pure white Celliant still captures and converts body heat into infrared energy, increasing local circulation, helping regulate body temperature and promote stronger performance, faster recovery, and better sleep. In addition, it it still made from ethically sourced minerals from the earth and is available in nylon, polyester, and recycled polyester fibres.

“We are constantly looking for ways to improve and bring new possibilities to Celliant’s infrared wellness benefits,” says Seth Casden, Hologenix co-founder and CEO. “Pure white Celliant delivers and we are very satisfied. The ability to offer our brand partners the same natural infrared wellness we’re known for, along with the possibility of any colour fabric is extremely fulfilling.”