INDIA: Benetton To Launch Sisley Brand In India By Year End
Benetton is expected to launch its upmarket fashion brand Sisley in India this year. Natalino Duo, managing director, told the Hindu Business Line that Benetton was currently conducting market research in the domestic market to test the viability of bringing the Sisley brand into India. Mr Duo also said that Benetton was considering launching Killer Loop, a brand of urban casual sportswear in India. "The intent is to adopt a multi-brand strategy for the Indian market under the Benetton umbrella."