Indian textile manufacturer and fashion retailer, Raymond Group, has teamed up with conglomerate Reliance Industries to launch an environmentally-friendly range of fabrics called Ecovera.
Ecovera has been produced using Reliance’s R|Elan GreenGold fibre, which is described as the “greenest fibre in the world” made using recycled post-consumer waste PET bottles and using bio-fuels and energy efficient processes.
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The range from Raymond will launch in 1500 stores across 700 cities and Raymond adds it will redeem almost 1m PET bottles from landfills for it.
“We as an organisation are known for innovations in manufacturing top quality fabrics using both natural and man-made fibres. In our endeavour to create eco-friendly, sustainable fabrics, R|Elan GreenGold is a perfect choice to produce fabrics that have multiple qualities with superior handle and lustre,” says Sudhanshu Pokhriyal, Raymond’s president, textiles. “The use of R|Elan GreenGold is also a step towards achieving our goal of making our organisation sustainable and environment-friendly.”
Reliance says its petrochemicals business is committed to adhering to the concept of circular economy, recycling and waste reduction. Its aim is to make Indian textile and fashion industry a leader in practising these concepts. R|Elan products, it adds, will provide consumers next generation fabrics that are on-trend and fulfil their lifestyle needs.
Gunjan Sharma, CMO – polyester business, Reliance, adds R|Elan GreenGold has been engineered to fulfil consumer requirement for sustainable fashion” and is supporting major brands to achieve their environmental comitments.
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By GlobalData“We are proud to be associated with Raymond. It provides us with an opportunity to do our bit for the environment. R|Elan GreenGold enables and equips Raymond to create an innovative and fashionable fabric with an added dose of sustainability.”
