Inditex, Kering, H&M, and M&S are among seven apparel brands and industry organisations that have collaborated with forestry conservation not-for-profit Canopy to develop a new interactive tool that aims to help companies transition to a more sustainable supply chain and identify areas of potential sourcing risk.
Forestmapper, Canopy claims, is the only interactive tool of its kind to visually represent ancient and endangered forests at a global scale.
Developed alongside Stella McCartney, Eileen Fisher, C&A Foundation, the platform is designed to enable a new era – one in which Canopy says will see consumer companies, environmental organisations, and producers work together to secure sustainable supply chains and “bold conservation gains on the ground”.
The first iteration includes information on numerous ecological values divided into four categories: forests, species, carbon, and landscapes.
It is comprised of 36 data layers and features data at global scales with regional information on Canopy’s so-called ‘Landscapes of Hope’: Canada’s temperate rainforests, Canada’s Boreal forest, and Indonesia’s tropical rainforests.
There are many other regions Canopy and its partners are working in such as the Russian Boreal Forests, Coastal Temperate Rainforests of Alaska and Chile, tropical forests, and peatlands of the Amazon and West Africa. More detailed information for these critical regions will be featured in future iterations of ForestMapper.
Arcadia, Gap Inc, Asos, Abercrombie & Fitch, zLabels, Tesco, Woolworths, KappAhl, Lenzing, C&A and Esprit, are all ‘ForestMapper Supporters’, meaning they approve the use of the tool by forest fibre customers and producers.