Petri Alava who has held the CEO position since co-founding Infinited Fiber in 2016 will remain involved with the company as senior advisor until the end of November.
The company’s current chief operating officer, Sahil Kaushik, has assumed the position of acting CEO beginning 1 June 2025, while the board of directors search for a permanent CEO replacement.
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In a LinkedIn post, Alava said that he will remain involved as one of the major shareholders and board observer.
He said: “Ten years is a long time to lead a growth company — and a natural point for change. I’m incredibly proud of the journey we’ve made as a team: we’ve built something truly valuable — a recycled cotton-like fibre with exceptional market fit, proven demand, and long-term partnerships. Now, with market dynamics shifting and Infinited Fiber entering a new strategic phase, it’s the right time to pass the baton — from creating value to scaling it. I’m happy to support the team during the transition.”
Alava has played a key role in positioning Infinited Fiber Company as one of the leaders in textile-to-textile cotton recycling over the last decade.
His leadership saw the company’s circular fibre Infinna gain substantial market traction through long-term offtake agreements worth more than €200m ($228.43m) with major fashion brands including Patagonia, PVH and H&M.
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By GlobalDataInfinited Fiber Company board of directors chairman Andreas Tallberg said: “Our product has been validated by the market — the value is now established. The next strategic priority is to turn that value into profitable industrial scale, by optimising cost and capital efficiency. We’re grateful for the work Petri and the team have done and excited to begin the next chapter — with Sahil, who brings deep experience in scaling industrial production and driving efficiency in the chemical industry, now leading the transition.”
Interim CEO Sahil Kaushik added: “Infinna is a breakthrough innovation that’s more relevant than ever. It’s a privilege to lead this talented team, together with world-leading brands supporting us as investors. We have a clear path forward and a solid foundation for the next phase.”
The company is keeping competitiveness as the focus of its next phase of industrial scale-up. Operational excellence and readiness for significant industrial investment are now prioritised, the company noted.
In March last year, Infinited Fiber Company completed a €40m ($43.75m) development financing round with backers including the Inditex Group, Youngone, Goldwin and the CEO of Uniqlo-owner, Fast Retailing.
