The newly rebranded Intertextile Shenzhen Apparel Fabrics (formerly Intertextile Pavilion Shenzhen) will take place this summer, with more than 2,000 exhibitors expected to attend.
Held concurrently with the first Shenzhen edition of Yarn Expo, as well as CHIC and PH Value, organisers say the fair offers a comprehensive, convenient platform for sourcing between seasons in South China.
“Intertextile Shenzhen has long offered an access point to key garment manufacturers, from South China to Southeast Asia and beyond. The move to a new venue means the fair has room to grow even more, in a convenient location. And following the successful model of Intertextile Shanghai with three concurrent fairs, the July date makes this the ideal fair for trade buyers who need a one-stop-shop for apparel sourcing between seasons,” says Wendy Wen, senior general manager of Messe Frankfurt (HK) Ltd.
Fast fashion and sustainability rarely meet in the middle, however, both concepts are key drivers towards smaller batch sizes and on-demand replenishment. Market needs now constantly adapt to fast fashion trends outside of traditional spring and autumn collections, while at the other end of the spectrum, demand for sustainability is predicted to continue to grow in the 2020s, as public awareness of overproduction issues in the fashion industry rises.
Intertextile Shenzhen’s mid-summer date makes it an ideal event for trade buyers to replenish stocks between seasons, organisers say, while many exhibitors also offer product-in-stock services for faster processing. Smaller batch orders are also welcomed by many exhibitors at the fair, encouraging the industry to reduce waste through over-production.
Due to take place from 15-17 July, the event will be held at Shenzhen World Exhibition and Convention Center, which organisers claim is the world’s largest exhibition venue.
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By GlobalDataThe site is located near the Shenzhen Bao’an International Airport and is also well connected via high-speed trains and the world’s third-largest ferry port, ensuring convenience for local manufacturers as well as international buying offices from Hong Kong.
It is also close to Dalang Fashion Town in Shenzhen, an ongoing development subsidised by the government that aims to use the momentum of the Greater Bay Area to build an international fashion centre. With aims to specialise in technology, design and sustainability, Dalang Fashion Town is part of China’s efforts to continue to expand its textile industry from not only manufacturing, but also to design and trendsetting. The area is home to around 500 domestic fashion enterprises.
This fair is organised by Messe Frankfurt (HK) Ltd, the Sub-Council of Textile Industry (CCPIT) and the China Textile Information Centre.
