ITALY: Pininfarina Designs New Fila Running Shoe
Fila Holding S.p.A. has announced that it has signed an agreement with Pininfarina Group to develop a new top level running shoe, which will be distinguished by strong technological innovation, creativity and Italian design. Mr Michele Scannavini, chief executive officer of Fila Holding S.p.A., said: "The Fila running shoe, designed by Pininfarina, aims to become known as ``the Ferrari of shoes'' and should evoke the athletic yet fashionable elegance inspired by the racing car world."