JC Penney has joined more than 500 companies from across the global supply chain who have signed up to the Cotton Leads programme, which supports responsible production practices by cotton growers in the US and Australia.
The initiative is a partnership between the entire US and Australian cotton industries that aims to raise awareness of their responsible production practices, strict regulations that protect the environment and people, the ability to affect positive change nationally, nationwide cotton research and development programmes, and sustainability benchmarking.
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Its partners include global manufacturers, brands and retailers, including LL Bean, Walmart, Gap Inc, Hugo Boss, Macy’s, Hanesbrands, Fruit of the Loom and Esquel Group.
“JC Penney is committed to protecting the environment through sustainable business practices,” says Val Harris, senior vice president of product development and design at JC Penney. “As one of the largest purchasers of clothing, shoes, accessories and household items sold in the United States and Puerto Rico, we have an obligation to maintain rigorous standards across our operations – from product conception to final delivery to customers. We are proud to become partners of the respected Cotton Leads programme and will continue to explore more opportunities to incorporate sustainable cotton into our apparel and home designs.”
Mark Messura, senior vice president of global supply chain marketing at Cotton Incorporated, adds: “We are pleased to have JC Penney, one of the great American retailers, become a Cotton Leads partner. We applaud the company’s commitment to responsible sourcing and sustainable
practices, which is now further exemplified through their involvement with the Cotton Leads programme.”
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