The most-read stories on just-style this week include demand for sportswear and fitness apparel rising, Chinese investors planning set up a garment zone in Pakistan, and a look at a look at the potential of RFID in-store.

WORLD: Rising demand for sportswear and fitness apparel
Global demand for indoor sportswear and fitness apparel is continuing to rise, despite constrained consumer spending in key economies around the world, a new report says.

PAKISTAN: Garment zone to be set up with Chinese firms
Chinese investors are to set up woven and knitted garment factories in Punjab, Pakistan’s largest textile-producing province, following an agreement signed with the China National Textile & Apparel Council (CNTAC). 

RFID: What retailers can expect in-store
Omni-channel retailing has revolutionised the way people shop, with consumers now able to buy and research products online, on a tablet or on a smart phone. And there appears to be great potential to leverage RFID for even greater benefits, including smart shelves, mirrors, and fitting room interaction.

INDONESIA: Adidas tackles energy efficiency at supplier factories
An energy efficiency programme launched two years ago by the Adidas Group at its supplier factories in Indonesia has proved so successful that the company is looking to roll it out to other countries.

RFID: Technology innovation and development
Although it has been the subject of intense speculation over recent years, Radio Frequency Identification (RFID) tagging has fulfilled many of the predictions made by industry forecasters more than ten years ago, when pilots of wide-scale deployment by retailers began.

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