VF Corporation jeans and outlet business spinoff Kontoor Brands has named Simon Fisher as managing director of the EMEA region, with responsibility for the Lee and Wrangler business.
Fisher joins the global lifestyle apparel company from Spyder Active Sports, a manufacturer of high-end ski apparel, and will report to Tom Waldron, vice president and global brand president of Wrangler.
In his new role, Fisher will lead the Lee and Wrangler business in Europe, the Middle East and Africa, with a focus on accelerating regional brand growth and consumer engagement. He will also be responsible for identifying and pursuing new markets and product categories for both the Lee and Wrangler brands.
“Simon is a seasoned leader in the apparel industry with more than 30 years of experience, including previously leading sales for the Lee brand in EMEA,” says Waldron. “His leadership and passion for our business, coupled with the exceptional teams we have in place in EMEA, will enable Kontoor to unlock new opportunities and drive growth for our brands throughout the region.”
Fisher’s previous roles included increasing responsibility for the jeanswear business in Europe for VF Corporation, with his most recent position as vice president, sales, Lee, EMEA. He has also held a variety of leadership roles with Levi Strauss, Dockers, H&M and J Lindeberg.
Kontoor Brands began trading as a global, independent, publicly-traded company in May on the New York Stock Exchange following its separation from VF Corporation.
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