L Brands, the owner of lingerie brand La Senza, is weighing up options for the business it has confirmed.
In a statement to just-style, US-based L Brands said it was looking to drive shareholder value and focus on its “larger core business” and as a result is “pursuing all alternatives” for the business.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
La Senza currently has 126 company-owned and operated stores in North America and 188 non-company owed international stores.
L Brands acquired the Canadian La Senza brand in 2007. Today it said it estimates La Senza’s 2018 revenues and operating loss will be approximately $250m and $40m, respectively.
Susan Anderson, analyst at B.Riley, says the alternatives L Brands could be exploring include a sale or shut down of the business. Investors, she adds, will view the move “positively” as it creates room for management to realign its focus on the core businesses.
Alongside the announcement, L Brands yesterday (11 October) revealed sales growth of 7% to US$7.5bn for the 35 week period ending 6 October.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataL Brands owns the Victoria’s Secret, Pink, Bath and Body Works brands. Last month it announced it was closing all its Henri Bendel stores and the website by January 2019.
