The initiative provides free resources for students in grades nine through twelve, with the curriculum accessible nationwide to educators and students through an online platform.
LS&Co. developed the project in collaboration with Discovery Education, aligning the content with national K-12 education standards to deliver practical skills such as sewing buttons, patching holes, and adjusting hems.
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LS&Co. employees will serve as volunteer ambassadors for the project by providing hands-on instruction in schools and local communities.
The curriculum is also available through Discovery Education Experience, allowing for integration into classroom learning.
Levi Strauss & Co. president and CEO Michelle Gass said: “At Levi Strauss & Co., we’ve spent more than 170 years designing clothes to be worn and loved for as long as possible. The Levi’sWear Longer Project builds on that legacy by giving young people the confidence and tools to extend the life of what they already own.
“By building up repair skills within the next generation and emphasising the idea of durability, we’re helping spark a culture of creativity, sustainability, and pride in taking care of the things we value.”
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By GlobalDataThe Wear Longer Project launches first in San Francisco before expanding to other regions globally.
The initial workshop will take place at LS&Co.’s Eureka Lab for local high school students.
Additional workshops and training sessions are planned throughout the year, including activities during the Super Bowl weekend in San Francisco.
As the initiative expands, LS&Co. plans to work with community partners and select retail locations to broaden access to repair education for young people and employees.
The project forms part of LS&Co.’s ongoing efforts to promote responsible apparel consumption by encouraging participants to extend the lifespan of their clothing.
San Francisco Public Schools, Spark president Ginny Fang said: “Programs like Levi’s Wear Longer Project resonate because they meet students where they are—hands-on, creative, and rooted in real life. When students can learn practical skills like repairing and caring for their clothes, they’re not only embracing sustainability, they’re gaining confidence, independence, and a sense of pride in what they can create and maintain themselves.”
