Swedish fashion retailer Lindex has developed what it claims is its most sustainable denim line yet, made with a washing process using only one bottle of water.
Developed in collaboration with Spanish denim consultants Jeanologia, the new Even Better Denim styles are made with what Lindex says is the most sustainable washing process possible, using air and laser, and only two litres of water – one bottle – in the washing process. This compares to between 50 and 70 litres when using conventional methods.
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“We are on a denim journey where we explore how we can offer our customers amazing denim with the least environmental impact possible,” explains sustainability manager Anna-Karin Dahlberg. “We are very excited to launch these new Even Better Denim styles, where we through collaboration and new technology have reached a new milestone.”
The Even Better Denim styles are also made from more sustainable materials such as post-consumer recycled cotton and recycled polyester, and are dyed in the cleanest indigo dye on the market. The styles also feature more sustainable trims such as buttons, zippers and pocket bags.
The new line is the latest in a series of steps Lindex has taken on its denim journey since 2014 that now sees 100% of its denim assortment classified as Better Denim, made from more sustainable materials and with more sustainable washing processes that uses between eight and 12 litres of water.
The Even Better Denim styles are available in Lindex women’s and kids’ assortment and will be sold in all Lindex stores and online this week.
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By GlobalDataIn its 12th sustainability report earlier this year, Lindex hailed 2016 as a “great year of progress” with 51% of its garments made from sustainable materials during the period. The retailer did, however, admit there is still work to be done if it is to achieve its 80% target by 2020.
Lindex makes “great” sustainability progress in 2016
