A US online lingerie start-up known for its revolutionary approach to designing perfectly fitted bras for women of all shapes has been named to Forbes’ Next Billion-Dollar Startups list for 2018.
Founded in 2012, ThirdLove has been called the world’s fastest-growing online bra and underwear brand. The company’s online shopping experience is rooted in data science and backed by proprietary algorithms with more than 600m data points from the more than 11m women that have been fitted through its Fit Finder technology.
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The list of 25 companies highlights those that Forbes’ editorial team, in partnership with TrueBridge Capital Partners, believe are most likely to reach a valuation of US$1bn or more in the near future.
“This marks a significant milestone for our company founded just six years ago with the mission to empower all women to feel comfortable and confident every day by offering premium quality bras for every body,” says Heidi Zak, ThirdLove’s co-founder and co-CEO.
To determine the annual list of Next Billion-Dollar Startups, nearly 200 venture capital firms were asked to nominate companies they thought were most likely to become unicorns. Forbes selected 25 businesses from over 100 recommendations by looking at revenue, funding and most recent valuation.
With more than 300 employees and a female-led executive team, ThirdLove has been called the most disruptive company in the lingerie space. Its introduction of half-cup sizes and expansion into larger bras has made it one of the most size inclusive brands in the industry.
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