Lounge Underwear pushes virtual fitting amid Covid-19 - Just Style
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Lounge Underwear pushes virtual fitting amid Covid-19

By Michelle Russell 26 Aug 2020

Lingerie specialist Lounge Underwear is encouraging its customers to use its virtual fitting room that it hopes will help them shop better online amidst the current touch-free Covid-19 climate.

Lingerie specialist Lounge Underwear is encouraging its customers to use its virtual fitting room that it hopes will help them shop better online amidst the current touch-free Covid-19 climate.

The company, which operates eight online stores worldwide, has begun encouraging its female customers and wider audience to make use of The Fitting Room – a virtual fitting assistant created by the firm prior to the coronavirus outbreak.

Lounge Underwear says the outbreak has led to a lot of women experiencing heightened anxiety and a poorer perception of their body, and The Fitting Room aims to reduce this by finding underwear that women want.

The quiz-like fitting room asks customers a number of questions about their preferred underwear fit, their current size, as well as brands they are most likely to wear. Using smart technology, the system is then able to recommend the most suitable product for each customer, making underwear shopping a lot more accessible during the current climate.

“The Fitting Room, for us, is a huge step in developing an on-site experience that allows our community to feel comfortable and confident in finding their perfect Lounge fit,” says co-founder Melanie Marsden. “Now more than ever, being comfortable in both yourself but also your environment is crucial worldwide…and whilst the traditional face-to-face fitting experience has been closed off with red tape, we stand strong and confident in the experience we’re able to provide to our female family with a fun and engaging quiz-like fitting room.”

Between the months of March and August, when coronavirus was most prominent, Lounge Underwear saw an incremental uplift of 724.6% in traffic to the Fitting Room in comparison to the same time in 2019. The company says this suggests women are actively seeking new and improved online solutions to finding their perfect fit.