Manhattan Associates rolls out omnichannel-centric solution - Just Style
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Manhattan Associates rolls out omnichannel-centric solution

By Michelle Russell 20 Oct 2020

Supply chain software firm Manhattan Associates has introduced what it claims is the first allocation solution specifically engineered for today’s omnichannel marketplace.

Supply chain software firm Manhattan Associates has introduced what it claims is the first allocation solution specifically engineered for today’s omnichannel marketplace.

Manhattan Active Allocation offers a new approach to managing short lifecycle inventory, with the firm claiming it is the first to apply this expertise to softlines retail, with a new solution that also improves allocator agility and responsiveness.

The new tool offers a more nimble and modern approach to inventory allocation of short-lifecycle products for apparel, footwear and other fast-fashion retailers. It offers allocators a better understanding of real demand by giving them direct insight into omni-fulfillment strategies, like BOPIS and curbside pickup. The solution also has the ability to shape allocation decisions based on the distinct types of fulfillment experiences offered for each product at both the store and distribution centre (DC) level.

“Manhattan has reimagined the entire allocation process with the notion that today’s retailers must better align inventory deployment decisions with how the brand intends to engage its customers,” says Scott Fenwick, senior director of product strategy, Manhattan Associates. “For the first time, allocators will have the ability to make allocation decisions pre-season, before inventory hits the stores, and in real time during the selling season, leveraging granular omni-fulfillment insights. This will give them the ability to align their short-lifecycle inventory plans with their omnichannel fulfillment strategies, resulting in fewer fulfillment redirects and end-of-season markdowns.”

Built on Manhattan Active application architecture, Manhattan Active Allocation is continuously adapting and automatically scaling and flexing to accommodate changing needs as a business grows. The microservices-based, cloud native solution never needs to be upgraded, yet is still fully extensible, according to the firm.

The new solution delivers real-time performance monitoring and updates to inventory and sales, network wide. Inventory performance is automatically captured by channel and fulfillment type, and configurable allocations help users define, preserve, learn and reuse high-performing fulfillment strategies year over year.

Manhattan Active Allocation’s embedded analytics and data visualisations give retailers the agility to instantly respond to changing business conditions and dynamically evolve their allocation strategies to maximise sales and margins. The solution gives allocators the agility to create adaptable allocation plans, which result in less stranded inventory and less financial risk for the business.