The deal brings Marquee Brands’ portfolio to 19 brands with a combined retail value of $4.5bn. Stance, founded in 2009, is known for its premium materials, design-led collections and collaborations with athletes, musicians and cultural figures.
Its long-standing licensing partnerships include the NBA, MLB, Disney, Marvel, Star Wars and Warner Bros. Discovery.
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As part of the acquisition, Marquee Brands has entered a global licensing partnership with United Legwear & Apparel Co. (ULAC), which will oversee Stance’s core categories, socks and underwear, across menswear, womenswear and childrenswear.
ULAC, which manages distribution in more than 40 countries, will handle design, development, retail, ecommerce and wholesale operations outside China.
“We are thrilled to welcome Stance into the portfolio as an established cultural touchpoint,” said Heath Golden, CEO of Marquee Brands. “We are incredibly excited to build on that momentum in partnership with United Legwear, an industry and category leader.
“Together we see an opportunity to build global scale, accelerate category expansion and advance our shared strategy of investing in high-equity brands with enduring consumer relevance.”
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By GlobalDataULAC’s CEO and president, Isaac E. Ash added: “We partner on brands that share our drive to innovate and inspire. Stance is a perfect fit – a pioneering brand that transformed everyday essentials into expressions of style, and has built an impressive following through bold design, cultural storytelling and a community of athletes and artists.”
