UK performance swimwear brand Maru Swimwear has partnered with global charity Sea Life Trust to donate 100% of profits from the sale of its new Black Pack range to help tackle ocean plastic waste.
According to the company, every piece of plastic that has ever been made still exists in some form, with 8m tonnes of plastic ending up in the ocean every year. Much of the ocean plastic that breaks down into smaller, microplastics, ends up in the consumer food chain.
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Each Black Pack swimsuit is being manufactured out of Econyl, a fibre made of 100% regenerated nylon fibre from pre- and post-consumer waste, including ghost fishing nets, nylon scraps and carpet fluff found in oceans.
“We are all aware of the immense amount of work needed to protect our oceans from the intense pollution caused by plastic waste,” says Maru CEO David Allen. “I am delighted that Maru, alongside its partnership with Sea Life Trust, will join this battle on two fronts.
“Firstly, by manufacturing our Black Pack range from Econyl, which ensures we adopt a closed loop approach by recovering waste plastic and regenerating into something new. Secondly, by donating 100% of the profits from the sales of the Black Pack to the Sea Life Trust, to allow them to fund projects right across the globe. This is only the start of Maru’s commitment to using Ecotech fabric right across our entire range, with the goal to have all our swimsuits made from regenerated products by 2020.”
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By GlobalData
