The clothing arm of UK supermarket Morrisons is rolling out flat pricing across its kidswear and back-to-school range, meaning customers will pay the same price regardless of sizing changes.
The move, which starts with the launch of its 2020 back to school range, guarantees that as children grow, prices at the brand will not, and extends to the wider Nutmeg at Morrisons’ kids’ collections.
In its back to school range, a three-pack of polo shirts costs GBP3.95 (US$4.98), a two-pack of charcoal shorts is GBP6, and woven playsuits are GBP4.50. Pricing remains the same at any age.
“Listening to customers is at the heart of all that we do at Nutmeg and we know how important consistent pricing is to parents,” says Christine Bryce, Nutmeg clothing director at Morrisons. “We believe that as kids grow, our prices shouldn’t and so we have made the move to offer flat pricing across all of our kidswear, including the school range.”
The range will also be available for the first time online at the new Nutmeg stand-alone website, allowing access nationwide to school uniforms and accessories, as well as the full kidswear collection.
Morrisons announced in May it was opening its first standalone clothing and homewares store.