Jeremy Pee has been named Marks & Spencer’s new chief digital and data officer as the UK retail group looks to ramp up its digital capabilities.
Pee, currently senior vice president of Loblaw Co., will commence his new role on 3 December. His role involves leading the business strategy to shape M&S’ digital capabilities and drive its digital innovation agenda.
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The appointment follows a series of technology-focused partnerships with Microsoft, Founders Factory, Decoded and True.
Steve Rowe, CEO of M&S, says: “Jeremy is an excellent addition to M&S. He has first-class experience of leading and executing retail digital transformation and growing a portfolio of e-commerce businesses. As we seek to become a digital-first retailer, grow market share and change our digital behaviours, mindsets and culture, he is the right leader to deliver these changes and make M&S fit for the digital age.”
Pee adds: “M&S is going through a critical transformation and there’s no better time to be joining the business. I am looking forward to driving and shaping the digital innovation agenda.”
Last month, M&S revealed it has begun using consumer-driven predictive analytics to make design, buying and pricing decisions on a wide range of its products.
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