Sustainable and Fair Trade Certified denim brand Mud Jeans is among the latest members to join the Ellen MacArthur Circular Economy 100 (CE100) Network.
Bringing together leaders and innovators from around the world, the new members – Du Pont Biomaterials, Procter & Gamble, Lucart and Mud Jeans – will contribute towards the transition to new business models in the unique multi-stakeholder platform.
Go deeper with GlobalData
The innovation programme was established to enable organisations to develop new opportunities and realise their circular economy ambitions faster. It brings together corporates, governments and cities, academic institutions, emerging innovators and affiliates in a unique multi-stakeholder platform. Specially developed programme elements help members learn, build capacity, network, and collaborate with key organisations around the circular economy.
Founded in The Netherlands in 2012, Mud Jeans introduced a pioneering ‘Lease a Jeans’ model to ensure it remains the owner of the raw materials and gets them back after use.
The so-called guilt-free solution sees customers return worn out jeans and try out a new pair, while the discarded denim is recycled to make a new item.
See Also:
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
