Mulberry will not renew any of its ready-to-wear and footwear licenses and will instead shift its focus to its core product category of leather goods, the UK brand has confirmed.
The premium fashion brand, which Sports Direct’s Mike Ashley took a 12.5% stake in earlier this year, told just-style its autumn/winter season would be the final one in which it sells ready-to-wear and footwear under license. Its clothing had been produced under license by Onward Luxury Group (OLG).
According to Mulberry, its core leather goods category makes up 90% of turnover.
“We will continue to develop and invest in our other lifestyle categories across soft accessories, eyewear and jewellery, alongside leather goods,” it said.
Last month, the group announced it was launching a consultation process on proposals to reduce employee numbers by approximately 25% across the global business amid the news it expects the recovery in its overall sales levels over the medium term to be gradual.