MySize, whose smartphone based measurement technology helps shoppers choose the right sized clothes, has joined the International Apparel Federation (IAF) as an associate member.
Founded in 1972, the trade association brings together buyers and manufacturers and also connects with small and medium-sized businesses in the apparel industry through their country associations. It currently counts apparel associations from more than 40 countries, representing over 150,000 companies who provide products and services to the industry.
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“We are pleased to be an associate member of the premier global apparel industry organisation,” says MySize CEO Ronen Luzon. “This will provide a tremendous opportunity to work with fellow like-minded members including retailers and brands who are interested in using technological advancements, such as products and services provided by My Size, to optimise apparel industry operations.”
The Israel-based company’s technology applications use algorithms rather than the smartphone camera to record and document body measurements, which also maintains and ensures customer privacy.
It was awarded its first patent in September of last year for its for ‘Measurement of a Body Part’ app.
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By GlobalData
