Napapijri receives gold Cradle to Cradle certification - Just Style
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Napapijri receives gold Cradle to Cradle certification

By Beth Wright 10 Jul 2020

VF Corp’s casualwear brand Napapijri has received gold-level certification for its Circular Series of recyclable jackets from the Cradle to Cradle Products Innovation Institute.

To gain C2C certification, products must be independently assessed for environmental and social performance across five sustainability categories: material health, material reuse (which can be achieved via either a biological or technical cycle), renewable energy and carbon management, water stewardship, and social fairness. 

There are five certification levels in the C2C Certified Program: basic, bronze, silver, gold and platinum.

Launching this autumn, the Circular Series is a “first-ever” collection of 100% recyclable jackets, according to Napapijri which says the line will include three jackets – Circular Anorak, Circular Rainforest, and Circular Puffer – all constructed using Econyl regenerated nylon, made from waste materials including discarded fishing nets.

The jackets will be filled and trimmed with Nylon 6 and can enter a recycling machine whole, allowing the fibres to be upcycled without losing any of their original characteristics or quality, meaning the fabric may be recycled again and again.

The Circular Series will also be subject to a take-back programme that allows consumers to return the jackets after two years. The jackets will then be recycled into new fabric for use on other products.

“Since 2012, we have been working to develop policies and technical solutions aimed at reducing the fashion industry’s environmental impact,” says Timo Schmidt-Eisenhart, global president of Napapijri. “Now, more than ever, we are aware of the pressing issues we are collectively asked to address. We have chosen to play our part by pioneering the future of fashion with Circular Series, a range of products that embodies our efforts to combine design, sustainability and innovation to inspire a shift in the role our industry has to play in the preservation of the planet and its people through circularity.”

Napapijri worked for more than a year with EPEA Switzerland assessors and VF’s extensive supply chain network to meet the exacting standards of the Institute to achieve Cradle to Cradle’s highest level of certification.

“Achieving Cradle to Cradle certification for Napapijri Circular Series at the Gold level is a demonstration of how material choices and deep collaboration with supply chain partners can holistically drive systems-level circularity from product to business model,” says Christina Raab, vice president strategy and development for the Cradle to Cradle Products Innovation Institute. “Napapijri’s use of Cradle to Cradle Certified to fast-track the implementation of a fully circular clothing system pinpoints the way the Cradle to Cradle framework can be used as an innovation lever for future-proofing the fashion industry.”

Napapijri first introduced a 100% sustainable jacket in late 2019 with the launch of the Infinity jacket, a remake of Napapijri’s iconic Skidoo jacket, which debuted in 1987. Developed and tested over the course of three years, the latest iteration of Infinity also uses Econyl regenerated nylon and Nylon 6.

Napapijri anticipates a full line of circular products in the coming seasons.