Asia Pacific Rayon (APR), a vertically integrated producer of viscose rayon, has launched a mobile app for its ‘Follow Our Fibre’ initiative that will provide traceability and transparency over its production value chain from seed to fibre. 

The company has partnered with enterprise blockchain company Perlin to launch what it claims is the world’s first practical deployment of blockchain solution to trace fibre source.

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APR’s ‘Follow Our Fibre’ initiative reflects its long-term objectives for sustainable pulp sourcing and responsible production. Its new mobile app was launched ahead of last week’s Copenhagen Fashion Summit.

Using the enterprise blockchain technology developed by Perlin, APR customers can trace finished products back to their plantation origins based on value chain data recorded on blockchain. 

Value chain data is time-stamped and geo-located at key points along production, then recorded and uploaded on blockchain that is immutable and publicly accessible. APR’s customers and stakeholders need simply to scan a product barcode using the mobile app to access uploaded data to verify the product’s sourcing and provenance.

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“APR has a commitment to sustainability, working towards the UN Sustainable Development Goals and driving industry best practice,” said Cherie Tan, APR vice president of communications and sustainability, “Leveraging blockchain technology, we will continue towards greater corporate and environmental governance over our viscose-rayon operations.”

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In the future, APR says it will work with Perlin to integrate other advanced data to track its environmental footprint and performance.