Apparel software and systems supplier Gerber Technology has launched a new fashion platform that offers a complete package to set-up a “purchase-activated” fashion model.
FashionTech Platform 1.0 has been launched to address the challenge of personalistion due to changing consumer expectations and needs, the company says.
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It includes software, equipment and consulting for a digitally integrated e-commerce and on-demand design to print, cut and sew micro-factory operation. The first installation will be implemented in partnership with OnPoint Manufacturing in Florence, Alabama and PAAT, Inc in Nashville, Tennessee.
“Our eco-system, the expertise of our people and recent advances in our technology are enabling us to deliver value to our customers, helping them to achieve the countless benefits of a demand generated micro-factory,” says Karsten Newbury, SVP and GM of Software at Gerber. “To effectively achieve this concept you need a strong knowledge base and products that can digitally integrate the design through production workflow with speed and efficiency.”
Gerber says FashionTech Platform 1.0 eliminates costly inventory and re-defines just-in-time manufacturing, so production adjusts as demands fluctuate – allowing products to be produced more efficiently and sold at full retail price without heavy discounting.
The platform includes an e-commerce virtual try-on application developed by Avametric, and the complete set of Gerber’s Digital Solutions tools including the newest software releases of YuniquePLM, a cloud-based product lifecycle management software, and AccuMark, a pattern design, grading, marker making and production planning software as well as AccuMark 3D.
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By GlobalDataData will be transmitted directly to the micro-factory environment where the optimised marker files from AccuMark will drive a digital printer to print and continuously feed finished textiles to a GerberCutter Z1 with CountourVision. A combination of robotic and lean loop sewing operations will be deployed depending upon apparel finishing requirements.
