US apparel giant Ralph Lauren has launched a new polo shirt made from recycled plastic bottles and dyed with a waterless process as it pledges to remove 170m plastic bottles from landfills and oceans by 2025.
Crafted from yarns derived entirely from recycled plastic bottles, the company’s new Earth Polo is made from an average of 12 plastic bottles and was produced in partnership with First Mile, an organisation with a global mission focused on sustainability and positive social impact.
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First Mile works with entrepreneurs in low-income communities to collect recyclable plastic bottles, which are then processed through a unique and eco-friendly manufacturing programme and turned into high-quality yarn and ultimately fabric.
“When Ralph founded our company more than 50 years ago, he did so with the idea that whatever we create is meant to be worn, loved, and passed on for generations. It’s with this spirit of timelessness that we approach sustainability,” says Halide Alagoz, executive vice president, chief supply chain and sustainability officer.
In addition, the retailer has pledged to remove 170m plastic bottles from landfills and oceans over the next six years.
“Ralph Lauren will commit to removing at least 170 million bottles from landfills and oceans, and will convert the use of all virgin poly-fibre to recycled poly-fibre by 2025. Plastic waste is a major issue threatening the environment – we want to be part of the solution and utilise an innovative approach to create something valuable,” adds David Lauren, chief innovation officer.
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By GlobalDataThe Earth Polo is available for men and women in four colourways.
