The UK government has launched a new task force to help local leaders in their efforts to revitalise high streets and town centres across the country.
Dubbed the ‘High Streets Task Force,’ the initiative was unveiled by high streets minister Jake Berry MP and will be comprised of experts who will provide tailored guidance and advice to local authorities working to breathe new life into their local high streets and town centres as they battle against changing consumer habits.
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The Task Force has been created in response to the recommendations of the High Streets Expert Panel chaired by entrepreneur Sir John Timpson, who argues that successful change is created by local communities who have a vision for their high streets and town centres.
It will be run by the Institute of Place Management (IPM), which has put together a consortium of high street experts with a wide range of knowledge and insight, including in planning and design. Local authorities will also be able to access up-to-date behavioural data that will provide insights into consumer habits.
“High streets and the way we use them are changing, and this government is committed to helping communities to adapt. We want to see vibrant town centres where people live, shop, use services and spend their leisure time,” Berry says.
“But in order to evolve successfully, high streets must meet the needs of their local community and the key to this is strong local leadership. This is why we are providing additional support through a High Streets Task Force, drawing on the best expert advice, training and data that’s available.”
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By GlobalDataOver the summer, the Task Force will engage with key stakeholders and agree a project plan with government.
“With support and investment from the government and professionals across the country, we have a fantastic opportunity to develop places that are really valued by the local communities they serve,” adds Professor Cathy Parke, co-chair of the IPM.
The Task Force was first announced at the autumn budget as part of the UK government’s plan for the high street, which also included the GBP675m ‘Future High Streets Fund’ and measures on planning and business rates. The Task Force will work with places receiving money from the Future High Streets Fund.
