The latest training apparel collection from US sportswear brand Under Armour features a new mineral-infused fabric technology that works to enhance performance by recycling the body’s energy.
The sportswear giant has partnered with Hologenix, the manufacturer of Celliant technology, to develop its new UA Rush line.
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Minerals found naturally in the earth are extracted and broken down into active particles, which are then melded together to form a proprietary blend, Under Armour explains. This blend is then infused into the fibres that are ultimately knit into UA’s high-performance fabrics that make up the gear in the collection.
Intended to provide the same benefits to the body as an infrared sauna, UA Rush is designed to be worn at the time of sweat and is scientifically engineered to boost performance and energy return, with the responsive fabric absorbing the heat emitted from the body during performance. The fabric works to convert the heat into infrared energy that is re-emitted back into the body. The recycled energy increases temporary localised circulation, promoting improved performance, energy and recovery, Under Armour adds.
“The introduction of UA Rush is our commitment to giving athletes 360-degrees of training support both in the gym and beyond,” explains Dan Leraris, general manager of men’s training at Under Armour. “With the launch of UA Rush, we now complete the training cycle – there is now UA gear designed to optimise human performance at every training occasion.”
The collection includes men’s and women’s fitted T-shirts, long-sleeved shirts, leggings and tights, and a sports bra for women. All pieces will range in price from US$45-$100, and will be available for purchase from 11 April.
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By GlobalData
