The Census Bureau said retail sales, including clothing, for April experienced a marginal seasonally adjusted increase of 0.1% from the previous month, while showing a significant unadjusted rise of 5.2% compared to the same period last year.

This performance is in line with March’s figures, which also saw retail sales climb by 1.7% month over month and 5.2% year over year.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

National Retail Federation (NRF) chief economist Jack Kleinhenz said: “Consumers are still spending despite widespread pessimism fuelled by rising tariffs. While tariffs may have weighed on spending decisions, growth is coming at a moderate pace and consumer spending remains steady, reflecting a resilient economy. The momentum and willingness to spend is being supported by positive data on jobs and wages along with lower energy prices.”

The NRF’s calculation of core retail sales, excluding sales from auto dealerships, gas stations, and restaurants, showed a slight seasonally adjusted decline of 0.1% but revealed an unadjusted annual increase of 5.1%.

Moreover, when averaged over three months, core sales reflected a year-over-year growth of 3.4%, with a 3.8% rise for the year’s first four months.

Contrastingly, the CNBC/NRF Retail Monitor, powered by Affinity Solutions, reported that core retail sales in April actually saw a seasonally adjusted monthly increase of 0.9% and an unadjusted annual surge of 7.11%. These figures surpassed those of March, which had month-over-month growth of 0.4% and an annual rise of 5.07%.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Kleinhenz recently pointed out concerns about the economic outlook are on the rise across the US, despite the absence of a recession following the implementation of tariffs by President Donald Trump.

Furthermore, NRF and Hackett Associates forecasted a decline in import cargo volumes at key US container ports for the first time in over 18 months due to the intensifying effects of tariffs on supply chains.

Just Style Excellence Awards - Nominations Closed

Nominations are now closed for the Just Style Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact

Excellence in Action
Recognised with two 2025 Just Style Excellence Awards, Coats Digital is setting a new standard in apparel costing and sustainability with its GSDCost solution . Learn how its data-led approach boosts costing accuracy, ethical compliance and environmental performance across the fashion supply chain.

Discover the Impact