Supply chain traceability firm Oritain has partnered with Modern Nile Cotton Co to verify the origin of Egyptian cotton and mitigate against risks in the company’s supply chain.
Modern Nile Cotton Co, which claims to be Egypt’s largest cotton trader, specialises primarily in Egyptian cotton which is used domestically and exported to international markets. It is also one of the largest importers and suppliers of foreign cottons to Egyptian spinners.
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Using Oritain’s scientific method, the company says it will be able to verify the origin of its cotton throughout the supply chain to ensure it is supplying an authentic final product to its customers. Modern Nile Cotton Co will also work with Oritain to reduce the risk of contamination and fraud in its supply chain.
“In our continuous effort of achieving full transparency through the supply chain of goods produced out of 100% Egyptian Cotton, we are happy to partner with Oritain,” says Ahmed Elbosaty, chairman and managing director of Modern Mile Cotton Co. “With Oritain’s exceptional breakthrough and unique service, we are confident that we can jointly assure buyers, retailers and consumers of Egyptian Cotton authenticity.”
Unlike traditional traceability processes, Oritain says it is able to use science to prove origin by testing naturally-occurring elements within the product itself, removing the need for additives such as sprays, tags or barcodes.
“Today, more cotton suppliers worldwide are recognising the benefits of providing a record of authenticity and traceability, particularly in the face of a growing number of supply chain challenges,” adds CEO of Oritain, Grant Cochrane.
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By GlobalData“Manufacturers, brand owners and retailers pay a premium for high-quality Egyptian cotton, and by using our unique method, they can be certain they’re purchasing an authentic product. Egyptian cotton, with its long history, occupies a special place in the hearts of consumers so we are especially excited to be working with Modern Nile Cotton Co.”
Oritain’s deal with Modern Nile Cotton Co expands the company’s growth into the cotton industry. Previously it has signed agreements with the JG Boswell Company & subsidiary Auscott, home textiles manufacturer Welspun India and US-based cotton industry association Supima, which represents around 500 US Pima cotton growers.
