US apparel business Perry Ellis International has launched a new line of dress trousers and chinos under its Savane brand in a move that makes it the first to combine Nanotex fabric technologies.
The launch of the Savane Shield line makes the company the first-to-market with fabrics that feature a combination of advanced spill-resistant technology and fresh protect odour inhibitor from Nanotex.
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In addition to four-way stretch fabric that repels stains, resists wrinkles and offers UPF sun protection, Savane Shield apparel, using Nanotex advanced fabric technologies, modifies fabric at the molecular level to provide the greatest degree of spill protection available, combined with odour protection.
“We wanted to pair everyday, fashionable clothing with extraordinary innovation,” said Natalia Rodriguez, senior designer for Savane. “Savane Shield is designed to perform, adding convenience and function to our customers’ busy lifestyles.”
Savane Shield flat-front, straight fit dress pants and chinos with Nanotex technology are available now at Belk and JCPenney.com.
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By GlobalData
