Odour protection technology from Sweden’s Polygiene AB is to be used in denim for the first time.
The Shop TK, which is run by Style Force, a subsidiary of Japanese apparel company World Group, has sold Polygiene treated apparel since 2016 and is now scaling up its use both in volume and in new product segments.
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The brand is to integrate Polygiene’s odojr-control solutions in jeans from its spring/summer 2018 collection, which will also include other wash-less garments such as polo-shirts and T-shirts for both men and women.
The move is a result of the increased demand for Polygiene-treated garments The Shop TK has seen in recent years.
Polygiene stops the growth of odour-causing bacteria on fabrics with treatments based on silver salt (silver chloride) made from recycled silver, that can be applied at the fabric stage or the finished garment stage.
The firm hails the global market for jeans as a “huge opportunity”.
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By GlobalData“The Shop TK has more than doubled the sales of products treated with Polygiene’s Stays Fresh Technology, and therefore we have great expectations on the launch of jeans treated with Polygiene,” says Polygiene CEO Ulrika Björk. “Jeans is a typical garment that can be spared from the wear and tear of too many washes.”
When Polygiene first was introduced as a new ingredient brand in Japan, it was mainly added to sports clothes and shirts in order to keep them stay fresh longer. Today, Polygiene’s Stays Fresh Technology is integrated in six of World Group’s brands.
