The move aims to align more closely with shifts in the fashion market and strengthen the coherence and visibility of Première Vision’s event portfolio. The reorganisation is designed to better serve brands, manufacturers, and regional players while showcasing French craftsmanship to a wider global audience.
At Première Vision Paris, which will highlight craftsmanship in February 2026, Made in France will benefit from a dedicated exhibition area and refreshed content to enhance the visitor experience. The fair will also promote stronger connections between design, innovation, and domestic production.
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Meanwhile, Blossom Première Vision will expand its scope to include luxury garment manufacturers, building new links between premium materials and high-end production.
Growth opportunity for French manufacturers
Première Vision said the change offers French companies a chance to gain greater visibility, attract a broader and more diverse audience, and create new opportunities across market segments.
Florence Rousson, chair of Première Vision’s management board and managing director of GL events’ Fashion Division said: “This evolution gives Made in France a new dimension — strategic, commercial, and inspirational. It reflects our ambition to support market transformations by placing French craftsmanship at the heart of the Première Vision experience. This decision marks a key step in strengthening an offering that stays true to Première Vision’s DNA: being a global platform for creative, sustainable, and competitive fashion.”
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