Value clothing retailer Primark has launched a capsule collection in partnership with material sciences company Recover, with the new range partially made from recycled cotton sourced from unused fabric waste and recycled clothes.
The eight-piece collection is certified by Recover which works to close the loop on fashion through its recycling process which cuts and shreds what was once considered waste into new high-quality fibres.
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Each item in the line of leisurewear pieces is made using between 15-25% recycled Recover cotton. The remainder is made up of a mix of materials including sustainable cotton from Primark’s Sustainable Cotton Programme, organic cotton, and polyester.
The latest collection under the retailer’s Primark Cares label consists of leisurewear such as hoodies, joggers, sweats, tees and leggings in navy, white, black and grey with hero items such as a V neck T-shirt body and a matching hoodie and jogger set. Prices range from GBP3.5-GBP12 (US$4.95-$17).
Primark’s director of Primark Cares, Lynne Walker says: “At Primark, we believe that fashion should be more sustainable but that this shouldn’t come at a higher price. We are working with innovative partners like Recover, who have been a leader in closed-loop recycling for over 70 years, as part of our Primark Cares initiative to help make sustainable fashion affordable for everyone. With prices starting at GBP3.50, this collection can help make that possible so everyone can afford to make more sustainable and stylish choices.”
Recover chief sustainability officer, Helene Smits adds: “Recover is helping to close the loop on fashion, by recycling textile waste into fibres which are spun into yarn and then knitted or woven into new textiles. This creates low impact, long-lasting and high-quality products that can be worn and loved into the future.”
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By GlobalDataThe line will be available in the US, in Primark’s Downtown Boston, Burlington and Brooklyn stores, as well as globally in more than 150 stores.
Primark parent company Associated British Foods (ABF) said last month it will repay the GBP121m (US$168.91m) for which it was eligible under government job retention schemes. The announcement came as it noted stores in England and Wales delivered record sales in the first week after reopening.
