The agreement covers men’s, women’s, and children’s sportswear, activewear, outerwear, and swimwear.
The first product range from this collaboration is scheduled for release in Summer 2026, with availability planned through major retail outlets across both countries.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
C-Life Group will develop apparel lines that reference Prince’s established brand identity while incorporating features suitable for both on-court use and off-court wear.
Prince has maintained a presence in the game of tennis for over five decades. The brand has contributed innovations such as oversized racquet technology and has had an influence on tennis culture.
C-Life Group chief operating officer Abe Anteby said: “Prince is a heritage performance brand with tremendous cultural equity and untapped opportunity in apparel.
“Our approach is brand-first and long-term. We see an opportunity to build a sustainable, multi-season apparel business that delivers both technical performance on the court and versatile style off the court. We look forward to working closely with Authentic to reintroduce Prince apparel to the market in a way that respects its legacy and resonates with today’s consumer.”
Headquartered in New York, C-Life Group is an apparel manufacturer and licensing partner that produces a range of collections, including sportswear, fleece, outerwear, fashion basics, and accessories for men, women, and children.
The company has extensive experience and established retail channels, which will support the expansion of Prince’s apparel distribution while maintaining the brand’s identity.
Authentic Brands Group lifestyle executive vice president Christina Martin Pieper said: “C-Life Group’s category expertise and retail strength make them the right partner to execute this next chapter and expand Prince apparel across North America.”
