Software firm PTC says its new test centre, which has been developed to advance the adoption and exploration of new applications for augmented reality (AR), could help advance value chain management.
Researchers at the Reality Lab will create applications that leverage augmented, virtual, mixed, and physical realities with the purpose of improving people’s interactions with their physical environments.
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Based in PTC’s current headquarters in Needham, Massachusetts, the lab will be a central feature at its new Boston-based headquarters expected to open in 2019.
It will be overseen by MIT graduates Valentin Heun and Benjamin Reynolds, who will serve as the lab’s chief scientists.
“AR connects the wealth of digital data generated by the IoT and digital transformation initiatives with the physical world in which we apply it,” says PTC CEO Jim Heppelmann. “Our new Reality Lab will enable enterprises to advance the way they serve customers, train employees, design and create products, manage their value chains, and how they compete.”
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