Puma explores eco-friendly dyeing in new biodesign project - Just Style
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Puma explores eco-friendly dyeing in new biodesign project

By Hannah Abdulla 16 Jun 2020

German sportswear brand Puma is exploring sustainable alternatives for making and dyeing textiles in its latest biodesign project, which features a biodegradable lifestyle and performance collection.

Puma explores eco-friendly dyeing in new biodesign project

German sportswear brand Puma is exploring sustainable alternatives for making and dyeing textiles in its latest biodesign project, which features a biodegradable lifestyle and performance collection.

The Design to Fade collection was made in collaboration with Dutch project Living Colour and Swedish design studio Streamateria. Some of the products are dyed using bacteria, while others are made of degradable materials, which are produced in closed loops and can be manufactured locally and at short notice. 

Living Colour uses bacteria to dye textiles. The bacteria are fed with a nutrient that makes them produce a pigment, which can then be used to dye almost any kind of fibre.

Streamateria, meanwhile, makes fabrics in closed material loops, which become a source of raw material after they have been worn. This is made possible through a circular production chain with zero tolerance to waste. Streamateria materials are constructed out of a printed mesh-structure, which is coated with a bioplastic, creating a textile-like garment.

“Our times require us to rethink not only what to create but also how we create,” says Romain Girard, senior head of innovation at Puma. “With Design to Fade, we are working on a future, which focuses on sustainable production methods and recyclable materials.” 

“Design to Fade is Puma’s third biodesign project since 2016, in which the company is presenting new ways to reduce the environmental impact of fashion and sportswear. Though none of these projects have yet reached a commercial-stage, they are an important step towards making Puma more sustainable in the future.”