German sports brand Puma has reported a 38% profit jump for the year to EUR187.4m (US$211.9m) on the back of stronger sales.

Earnings before interest and tax were 37.9% year-on-year at EUR337.4m driven by strong sales growth and a higher gross profit margin as well as operating leverage.

Sales for the period rose 12.4% on a reported basis – which accounts for currency fluctuations – to EUR4.7bn, with “particularly strong” sales in the Asia Pacific region followed by the Americas which both increased at double-digit rates.

Footwear continued to be a strong sales driver throughout the year. Sales were up 10.6% on a reported basis and exceeded the EUR2bn sales mark for the first time. In apparel, sales rose 17.1% on a reported basis to EUR687.5m.

“We are very happy with how our business developed in 2018,” says Bjorn Gulden, CEO of Puma. The double-digit growth in all regions is proof that we have strengthened the Puma brand globally and the double-digit growth in all product divisions shows that we have enhanced our product portfolio.

“We still have a lot to improve, but we feel we are moving our brand and company in a good direction.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Puma said it is confident the “positive development” would continue through 2019 and expects currency-adjusted sales growth of around 10% for the full year.

Based on the current exchange rate levels, management expects an operating result (EBIT) for the financial year 2019 in a range between EUR395m and EUR415m. Management also expects a “significant improvement” of net earnings in 2019. 

Just Style Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Style Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving apparel and textile industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now