
Puma sales dip in Q1 as ‘shoppers shift to players with more desirability’
German sports brand Puma saw its performance soften in Q1 2025 with an industry expert suggesting its current range is struggling to compete against rivals Adidas and Hoka.

German sports brand Puma saw its performance soften in Q1 2025 with an industry expert suggesting its current range is struggling to compete against rivals Adidas and Hoka.